WHAT IS SUCCESS AND FAILURE IN PRODUCT AND SERVICE DESIGN?
DS 48: Proceedings DESIGN 2008, the 10th International Design Conference, Dubrovnik, Croatia
Year: 2008
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Hollins, W. J.
Section: Design tactics and methods
Page(s): 409 - 416
Abstract
Research has shown that most new products fail. When one attempts to define what actually constitutes a success or failure in the design of products and in the design process, and who is affected, the picture is not so clear. There is a general consensus that there are too many failures. This paper confronts this confusing aspect and identifies potential ‘danger areas’ in the total design process up to, and including product disposal. From this are drawn solutions and conclusions that should assist in the management of more successful design.
Keywords: design management, success and failure